open book

January 6th 2013

The Story Begins

This is when it all started!
Matthew, Melanie and Andrew started discussing the prospect of creating an instructional dancing DVD. The following weeks were filled with discussion and planning.


January 11th, 2013

Business Plan

Andrew creates a 15 page business plan that outlines our goals and vision for Stately Steps, current market conditions, target audience, sales channels, production steps for our first DVD and other opportunities the the future.


January 14th, 2013

Hunt for a Venue Begins

The hunt to find a suitable filming location begins. Calling people, getting quotes, and checking places out in-person.

dvd-label-mock upJanuary 16th, 2013

DVD/CD Publisher

Melanie does research on the costs of physical media production and comes back with very favorable results. Decision is made to release Volume I on DVD.

questionnaire-post-featJanuary 23, 2013

Dance Questionnaire Released

We launched this questionnaire in an effort to hear what others would want in an instructional DVD. Based upon this feedback we were able to begin Thank you so much to everyone who took the time to fill it out!

250748_205423316263614_662316167_nJanuary 31, 2013

Stately Steps Website Launched


twitter-logoJanuary 31, 2013

First Tweet


questionnairevideo-post-featFebruary 1st, 2013

Promo Video: Questionnaire Results

This video shares some of the results from the Dance Questionnaire thus far and was the first official use of, “Stately Steps.”

targetFebruary 7th, 2013

Target Completion Date Set: May 8th




February 24th, 2013

Filming Dates: March 22-23



February 26th, 2013

“Stately Steps, LLC” Founded


fec-logoMarch 11th, 2013

Booth Reserved @ Family Economics Conference



March 13th, 2013

Filming Location Secured

At The Crowne Plaza of St. Louis, Missouri.




March 19th, 2013

2nd Camera Purchased


IMG_7847March 22nd-23rd, 2013


These two days were jam-packed with costume fitting, practicing and filming. The cast and crew were absolutely amazing to work with and were incredibly patient.


March 26th-May 6th, 2013

Post Production

A wonderfully hectic time of cutting and splitting, dragging and dropping and of course all-nighters. During the last couple of weeks Andrew was putting in 100+ hour long weeks and during the final week before release hit 120 hours. There was a four hour window for sleep from 8am to 12pm.

facebooklikebutton1March 27th, 2013

First Facebook Like

voicerecordingApril 13th, 2013

Voiceover Recording Session



musical_notes_set_blackApril 20th, 2013

Music Negotiation Completed

Volume I features recordings from The Assembly Players and Bare Necessities.



May 1st, 2013

Promotional Materials for Launch



May 1st, 2013

DVD Cover Design



May 7th, 2013

Order Placed with Publisher

Yes, only TWO days before the conference began.



May 9th, 2013

Pre-Orders @ Family Economics Conference


pr-30111May 10th, 201

DVD/CD is Officially Available!

It had been only a little over 4 months since the original idea for the DVD was birthed until it was made available on the second day of the FE Conference.



May 10th, 201

Dance Demonstration @ Conference

The Stately Steps dancers demonstrated all four dances from the DVD during a break in the conference.


mousecursorMay 16th, 2013

First Online Sale


amazonJune 9th, 2013

Volume I Available on Amazon


ebayJuly 3rd, 2013

Volume I Available on eBay


america-globe September 11th, 2013

First International Sale


australiaSeptember 11th, 2013

First Sale to Australia

Stately Steps goes down under!



November 9th, 2013

First Sale to Canada


map-of-englandNovember 14th, 2013

First Sale to United Kingdom



wintersale-largeheaderDecember 4th, 2013

First Online Promotion


32f4e2dce13c0b983003eaa10efea6a5December 4th, 2013

First Pin



December 27th, 2013

First Sale to France