January 6th 2013
The Story Begins
This is when it all started!
Matthew, Melanie and Andrew started discussing the prospect of creating an instructional dancing DVD. The following weeks were filled with discussion and planning.
January 11th, 2013
Business Plan
Andrew creates a 15 page business plan that outlines our goals and vision for Stately Steps, current market conditions, target audience, sales channels, production steps for our first DVD and other opportunities the the future.
January 14th, 2013
Hunt for a Venue Begins
The hunt to find a suitable filming location begins. Calling people, getting quotes, and checking places out in-person.
January 16th, 2013
DVD/CD Publisher
Melanie does research on the costs of physical media production and comes back with very favorable results. Decision is made to release Volume I on DVD.
January 23, 2013
Dance Questionnaire Released
We launched this questionnaire in an effort to hear what others would want in an instructional DVD. Based upon this feedback we were able to begin Thank you so much to everyone who took the time to fill it out!
January 31, 2013
Stately Steps Website Launched
January 31, 2013
First Tweet
February 1st, 2013
Promo Video: Questionnaire Results
This video shares some of the results from the Dance Questionnaire thus far and was the first official use of, “Stately Steps.”
February 7th, 2013
Target Completion Date Set: May 8th
February 24th, 2013
Filming Dates: March 22-23
February 26th, 2013
“Stately Steps, LLC” Founded
March 11th, 2013
Booth Reserved @ Family Economics Conference
March 13th, 2013
Filming Location Secured
At The Crowne Plaza of St. Louis, Missouri.
March 19th, 2013
2nd Camera Purchased
March 22nd-23rd, 2013
Filming
These two days were jam-packed with costume fitting, practicing and filming. The cast and crew were absolutely amazing to work with and were incredibly patient.
March 26th-May 6th, 2013
Post Production
A wonderfully hectic time of cutting and splitting, dragging and dropping and of course all-nighters. During the last couple of weeks Andrew was putting in 100+ hour long weeks and during the final week before release hit 120 hours. There was a four hour window for sleep from 8am to 12pm.
March 27th, 2013
First Facebook Like
April 13th, 2013
Voiceover Recording Session
April 20th, 2013
Music Negotiation Completed
Volume I features recordings from The Assembly Players and Bare Necessities.
May 1st, 2013
Promotional Materials for Launch
May 1st, 2013
DVD Cover Design
May 7th, 2013
Order Placed with Publisher
Yes, only TWO days before the conference began.
May 9th, 2013
Pre-Orders @ Family Economics Conference
May 10th, 201
DVD/CD is Officially Available!
It had been only a little over 4 months since the original idea for the DVD was birthed until it was made available on the second day of the FE Conference.
May 10th, 201
Dance Demonstration @ Conference
The Stately Steps dancers demonstrated all four dances from the DVD during a break in the conference.
May 16th, 2013
First Online Sale
June 9th, 2013
Volume I Available on Amazon
July 3rd, 2013
Volume I Available on eBay
September 11th, 2013
First International Sale
September 11th, 2013
First Sale to Australia
Stately Steps goes down under!
November 9th, 2013
First Sale to Canada
November 14th, 2013
First Sale to United Kingdom
December 4th, 2013
First Online Promotion
December 4th, 2013
First Pin
December 27th, 2013